About the Masterclass
In this session, Professor JP Helveston (Assistant Professor in EMSE and Director of the Data Analytics MS program) will present how he uses Conjoint Analysis (a market research technique) to design survey experiments and build models to predict consumer choices. Professor Helveston uses this technique in his research informing policy on consumer adoption of emerging technologies, like electric vehicles and solar panels. He also teaches the technique in a course he offers in the EMSE department, and he has also authored several R packages supporting experiment design and model estimation.
Exclusive benefits for attendees include:
1. Scholarships worth $1,24,500 for various Master's programs at the George Washington University School of Engineering and Applied Sciences through the $1.9M+ SEED Scholarships Fund.
2. Attendees secure an Application Fee Waiver to apply to various Master's programs at the George Washington University School of Engineering and Applied Sciences.
1. Scholarships worth $1,24,500 for various Master's programs at the George Washington University School of Engineering and Applied Sciences through the $1.9M+ SEED Scholarships Fund.
2. Attendees secure an Application Fee Waiver to apply to various Master's programs at the George Washington University School of Engineering and Applied Sciences.
About the speaker
Dr. John Helveston
Assistant Professor
Engineering Management & Systems Engineering
John Paul (JP) is an Assistant Professor at George Washington University in the Department of Engineering Management and Systems Engineering. His research focuses on understanding how consumer preferences, market dynamics, and policy affect the emergence and adoption of low-carbon technologies, such as electric vehicles and renewable energy technologies. He also studies the critical relationship between the US and China in developing and mass producing these technologies. He has expertise in discrete choice modeling, conjoint analysis, exploratory data analysis, interview-based research methods, and the R programming language. He speaks fluent Mandarin Chinese and has conducted extensive fieldwork in China. He is also an accomplished violinist and swing dancer. John holds a Ph.D. and M.S. in Engineering and Public Policy from Carnegie Mellon University and a B.S. in Engineering Science and Mechanics (ESM) from Virginia Tech.
Erin Vogt
Senior Associate Director
Graduate Recruitment & Admission
Erin Vogt, Senior Associate Director, Graduate Recruitment & Admission. Erin manages graduate recruitment and admissions operations for the School of Engineering and Applied Science. With 10+ years of experience in higher and international education, Erin is passionate about helping students find the best-fit university for their personal and professional goals. Erin has a B.A. in Intercultural Communication from the University of Pittsburgh and an M.A. in International Affairs from Florida State University.
If you have any questions, please reach out to our team at
+91 85916 24998